Give Potential Customers a Preview with Auto Responders

Successful marketing of many products has as its first step a building up of customer interest and excitement. There is a vital role for auto responders in building this interest and excitement. To develop an e book you should inform your website visitors and opt in subscribers about it and create interest by describing the usefulness of the product for them and when it will be available.

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Do something more than building interest by allowing them a preview of your product through the use of an auto responder. Though you sell the product you can let your prospective customers a preview of the information. The idea is the same as the preview for movies in theatres.

Load a chapter of the e book into an auto responder and put a form on your website for the visitors to enter their name and email address to get the preview chapter free of cost. He/she will thus become your prospective customer. Send a reminder mail each week regarding the proximity of the release date and what they can expect from your product and create interest and excitement.

Just a couple of days before the release of your product offer the receivers of the preview the option to buy a pre release copy. Offer a discount or let the price be as it is on the day of the launch according to your choice.

Find out from the list how many have still subscribed to the list. They have kept receiving information sent though had option not to receive information on your product. As they have shown interest they are highly targeted prospects for your product. Quite a good number of these people are simply waiting on the auto responder broadcast message that announces the time to pick up their copy of your product.

Don’t think automation is a wonderful thing that enables you to see the great market available for your product and create much interest before it is ever released. This is the secret behind making sales on launch day create interest through auto responders, allow the clients to get excited about what is in the offing and on launch day offer them what they expect anxiously and watch your sales shoot up.

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