Build Interest with Auto Responder Messages

You must be very careful in your approach to your potential customer in case you are using your auto responder to sell a product or service. None like a hard sale and it is well known to marketers that a person will not buy anything until he hears your message seven times in the least. How do you achieve this with auto responder?

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It is quite easy and simple as your auto responder enables you to get your message to your prospective customers seven times. You cannot achieve this on the internet without the use of auto responders. The blunder on the part of marketers is that they often literally slam the perspective customers with hard sales pitch with the first auto responder message that does not work.

Begin with an informative message educating the reader on the topic related to your product or service and build interest slowly. Include a link to the sales page for your product at the bottom of your message. Use the first message to concentrate on the problem that your product or service can solve with just a hint of it.

Build up from there saying how your product or service can solve a problem. Next message may point out the benefits of your product. Each and every message should give the reader more actual information. Only the final message should be the sale pitch. Ensure that you give the customer free information relevant to the topic. This method will keep the customer interested in your information.

This brand of marketing is an art and takes time to click. Use the examples set by other marketers and attend to the messages received from them. Keep those messages in a ‘swap’ file. Use the better sales copy for your own auto responder messages ensuring that there is no plagiarism of some one’s sales message.

Don’t start with a hard sale but build up the interest of your prospective customers. Pin point on the problem and how your product or service can solve it or satisfy his need. If you proceed on the right lines, by the time the potential customer reads the last message in the series, he will get convinced enough to buy the product gladly and willingly.

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