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Personalizing Auto RespondersIt
is a rare phenomenon that you will be called by your name in a
shop by the shop keeper. It is quite possible if you frequent
the shop when the owner remembers you, calls you by your name
and shows concern for your well being and business. This, in the
offline world, is called customer support.
Similar customer service, though almost impossible on the internet,
some faint idea can be seen if your auto responder messages are
personalized. These messages can be set up to address people by
their first or last name or both. There is quite a bit of personalized
information for addition based on the auto responder you use.
Through
the use of codes the information is included in the auto responder
messages. Each auto responder utilizes different codes to insert
information in the message. Just write your message and put the
codes where you want the personalized information to appear. For
example, your message may start out with ‘Hello’ (code
for first name). In this case the individuals’ first name
will be inserted where the code is. Your
response rate will automatically increase when you personalize
your auto responder messages. According to research people more
often open emails that are personalized with the persons first
name and they are, in general, more receptive to the contents
of the email message. You can easily write a message using the
codes where you want the personalization. Then their personal
information will appear where the codes are irrespective of the
person to whom the email is sent. But,
to do this, the auto responder must gather the information first
which is done by using forms that activate the auto responder.
When you give away a free e book and the visitor fills out a form
with his email address to receive the download instructions for
the e book by email, that form collects all type of information
for personalization like a first name and the email address. Failing
this, the auto responder will have nothing to insert where the
code appears in your messages. Observe
the control panel of your auto responder to find out the type
of personalization you can add to your auto responder messages.
The results will surely surprise you.
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