Per Click advertising - One of the Best Way to Get Highly Targeted
Visitors to your Web Site.. Fast!
is PPC (pay per click) advertising?
of the quickest ways to pull lots of prospects to your web site
is to get listed prominently in search engines. Unfortunately,
with over one billion sites catalogued, your URL can get lost
in the crowd. Pay-Per-Performance search engines give you a way
around this problem. They list your site high for a fee. You can
pay as little as a $.05 cents a click for each prospect the engine
sends to your site. If no one clicks on your link, you don't pay.
You can list dozens, even hundreds of keywords that will bring
up your link.
pay per click listings you can attract cheap, targeted visitors
to your website. The disadvantage with this is obviously you need
to pay and maintain your bid so as to remain at top. The advantage
is that you get listed at top immediately and see the results
straight away. I use pay per click advertising to attract targeted
visitor to my site. Since the visitors are targeted they have
a "open mind to buy" while coming to my website, which
is so important to make a sale. I make a descent sales every week
with this type of advertising.
only disadvantage to pay per click search engines is that getting
traffic for your most wanted keywords (i.e your main business
keywords). With everyone aiming for the same keywords, the price
can be bid up to several dollars per click. Common keywords that
draw lots of prospects are probably well known to other businesses
in your industry.
open an account with any of the PPC engines listed below. You
choose how much you want to pay (vary between $0.05 to to $25
you have full control over how much you pay) for a visitor based
on keywords related to your business. If you set it at 5 cents,
you will never pay more than 5 cents. For example, let's say you
have a site that sells car accessories. You might want people
to see your site when they search for "cheap car accessories".
You can bid on a pay per click search engine so that your site
is displayed for this search term.
biggest pay per click search engines are Overture
Adwords . Actually Google Adwords is not a pay per click search
engine, but a similar kind of model with more sophisticated features.
First lets talk about Overture.. the way Overture works is that
you bid for a search term, and the people who make the highest
bids get to display their site first in the search engine. The
reason why Overture is the biggest is because the top 3 results
for each search term are displayed for everyone who searches on
Yahoo, Info Space, Altavista and MSN as well as quite a few other
large search engines. This means that a lot of people will see
program which work similar to other pay per click programs. But,
the listing will not in the regular format, instead your site
will be listed at the right hand side as sponsored results. Unlike
Overture, where your ranking is based on the amount of bid for
a particular keywords, in Google Adwords your ranking is based
on the bid value and your ad CTR (Click Through Rate - which is
nothing but number of times the ad displayed divided by number
of times the ad clicked). I highly recommend you to read Andrew
Techniques to Maximize your Profits on Google AdWords Select"
- a special report that shows exactly how to get most out of Google
Adwords Select or Perry Marshall's "The
Definitive Guide to Google AdWords" which is again one
of the best resource available today. He also offer a FREE 5-day
email course to help you beat the adwords system fast.
best way to test your new business projects is to use pay per
click search engines. Build a page based on what you think people
are looking for and buy some traffic from Overture
Adwords and test with your sales copy and determine your sales-conversion
rates. Once you've tested all of the reasonable and likely possibilities,
you know whether or not your project is successful or not.
are also many other smaller pay per click sites. The advantage
of these smaller pay per click search engines is that they usually
cost a lot less to get the top spot. (Overture
Adwords can cost quite a lot to get the top spot). The best
of the smaller ones are listed below. These will get you a reasonable
amount of traffic (not as much as Overture or Google Adwords),
but the traffic will usually cost quite a bit less.
get more detail list of pay per click engines I would recommend
you to visit payperclicksearchengines.com
me tell how I use these pay per click search engines to get lots
of targeted visitors. Well, the first thing you need to do is
to research the keywords that you will need to focus on. This
is crucial. You need to know what people actually type into the
search engines to find your products or service. Follow these
1 : Create a list of 10 to 20 primary keywords. These words clearly
describe your site.
2 : Create a list of 50 - 100 secondary keywords. These words
describe the nature of your business, but may not be directly
related or appear on your site.
keyword suggestion tool and google
keyword analysis for help with keywords and phrases. You can
also use wordtracker
tool which do excellent keyword brainstroming. Though its
a paid software, you can make use of the the free trial version
you need to bid for the keywords that you want, on the various
pay per click search engines. One problem you might encounter
is that some of the pay per click search engines have high prices
for the keywords you want. That is why you must one crucial thing
...that is your Visitor Value. It is nothing but how much
money you make for every visitor you get to the site, its very
Take for example, you sell a E-book on your site for $100. Assume
that you make a one sale for every 100 visitors coming to your
site, means your visitor value is $1.
with respect to the above example even if you are spending $0.50
cents to get a visitor using pay per click engine, you are making
a $0.50 cents profit (gross profit, you can calculate the acutual
profit by subtracting the overall expense) per visitor which is
a really great.
recommend you to use Site
Build It! sotware where they have now implemented a new feature
called Pay-per-click HQ. Quite simply, this tool allows you to
brainstorm suitable keywords
* check top 20 existing bids on those keywords
* bid on keywords per cost, or...
* bid on keywords per position
* monitor your bids
* on all the major pay per click search engines.
Yes, simply provide details of your login id, and password for
each pay-per-click search engine you're a member of, and let Site
Build It! do all the research and bidding work for you!
pay-per-click HQ is a massive time-saver and yet another compelling
reason to invest in Site
Build It! for your own website, business, or passion.
Recommended Resources :
the Power of Google AdWords