to choose the RIGHT affiliate programs ?
programs are basically partnerships between a company that has
products to sell, and a person or company that wishes to help
sell those products.
If you join an affiliate program you are basically becoming a
salesperson for that company. If you make any sales for them,
they will pay you a percentage of that sale.
All you do is refer someone else's product or service, and then
get paid a "referral fee" for every sale that is made.
(You are assigned a special URL that tracks all of the visitors
you send to their web site and all of the sales that you generate.)
extremely easy to do because you just post a link, a banner, or
a short recommendation letter on your web site -- or perhaps recommend
the product or service in your newsletter or e-zine -- and then
collect a percentage of the profits when a sale is made!
don't ever worry about
Collecting the money
Ø Packaging the product
Ø Shipping the product
Ø Customer service
or anything else for that matter! You just do the promotion and
collect your referral fee from the resulting sales!
why joining an affiliate program can be a great way to
Start your very own online business without the usual hassles
and expense of product development and fulfillment.
B) Capitalize on the lifetime value of customers you may have
from an existing e-business by sending them "backend"
offers of affiliate products and services.
C) Earn 250% more sales than you would promoting your own product
by making a "friendly recommendation" as opposed to
pushing your own product or service.
and that's just for starters! The truth is, joining affiliate
programs can be extremely profitable
if you know what you're
doing, that is!
The Deadly Mistakes That Most Affiliates Make!
#1: Go for quality!
that any recommendation you make will reflect directly on you.
If you recommend a good quality product or service that is reasonably
priced, your customers will continue to trust you and be interested
in future recommendations that you make. If your customers have
a bad experience with a product or service that you recommend,
however, they will likely hesitate to act on any new offers you
be sure that you do your homework before recommending anything
to your customers. Try the product or service yourself. Talk to
other people who have bought it. Make sure that you are recommending
a high quality product that comes from a company who offers great
customer service and
who is reputable enough to back up what they sell with a strong
ever promote something that's going to hurt your reputation!
#2: Look for a program that offers top commissions.
is perfectly reasonable for you to expect to be paid 20% to 50%
of the profits on each product sold -- 5% to 10% is really low.
Ultimately, you should look for companies who understand the "lifetime
value" of new customers you send them, and who appreciate
your efforts enough to compensate you generously.
#3: Make sure they have a high sales conversion ratio.
joining an Affiliate Program, make sure that the site is turning
a reasonable number of visitors into sales. If they're not, your
efforts directing traffic to their web site will be completely
for sites that have at least a 1% conversion ratio (i.e. 1 out
of every 100 visitors buy). Check out their web site and their
sales copy to see if it "makes you want to buy." After
all, while it's your job to send them targeted traffic, it's their
job to turn these prospects into paying customers.
#4: Match the product or service to the theme of your site.
you sell golf clubs, then you shouldn't choose affiliate products
like weight loss pills to promote on your web site. Your customers
see you as a golf expert -- not a weight loss expert. So it makes
sense that while they will be very interested to learn what brand
of golf bag or golf balls you recommend, you are going to lose
their trust and respect if you start trying to recommend weight
loss products to them.
out what your target market is looking for and then choose affiliate
products that meet their needs while complementing your own product
#5: Be sure that you're getting credit for all of your sales.
out what kind of tracking software the Affiliate Program that
you're interested in joining uses. You want to go with a company
that uses quality affiliate tracking software that is reliable
and tracks ALL of your sales.
I emphasize "all" is because you want to make sure they
track online, phone, fax, and snail mail orders. Many companies
only track online orders, and this means that you will never get
credit for anywhere from 5 - 10% of your affiliate sales!
make sure the Affiliate Program you join uses "cookie tracking"
because this helps to ensure that you will be credited for the
sales of people who don't buy the first time they visit, but come
back later to
make a purchase.
#6: Look for programs that allow you to access all of your
sales statistics in Real Time.
Time statistics are important because they allow you to see how
different banners, text links, and recommendations are doing.
For example, on your site you might discover after some testing
that a banner on your resource page doesn't pull nearly as well
as a personal recommendation under your newsletter subscription
box. So you can adjust which banners and text links you use, and
where they are placed, based on what you learn from your Real
Time sales statistics.
#7: Look for a program that teaches you the "best"
good Affiliate Program will provide you with everything you need
to be successful. They'll provide you with traffic-generating
banners, text links, and recommendation letter templates. And
they'll also tell you which techniques work well in which circumstances.
their success is linked with yours, the Affiliate Program you
join should be ready, willing, and able to teach you everything
you need to know to start earning excellent commissions.
falling victim to the "Flea Market Syndrome"!
absolutely critical that you don't allow Affiliate Programs to
clutter up your main site or the main goal of your page. Don't
go crazy and start promoting 10 or 15 different affiliate products
on your site, thinking that if you can make a lot of money by
joining 1 affiliate program, you'll make even more money by joining
10. Your site will end up looking like a giant flea market!
come across as unprofessional because it will look like you are
trying to make a quick buck rather than do your visitors a "favor"
by recommending one or two really quality products. The most profitable
way to approach Affiliate Programs is to choose one really good
quality product and promote it to the best of your abilities.
is the approach that top affiliates in our program are using to
earn commission checks of $4,000 to $8,000+ each month! Now granted,
these affiliates have high traffic sites; however, this same technique
is earning our "average" affiliates $1,000 to $2,500
every month! That's how powerful focusing your energy on promoting
one product can be!
of course, once you've maximized your profits with one affiliate
product, you can choose another and start the process all over
again. Dont choose 10 programs and try to promote them all
at once. This doesn't work. More is NOT always better! You will
devalue your site and destroy your credibility by coming across
as "greedy" rather than "helpful."
that just because one vitamin a day is good for you, it doesn't
mean that 5 or 10 are even better! If you promote too many Affiliate
Programs on your site, you'll end up confusing your visitors because
your web site will lack focus. They'll be overwhelmed and just
and you won't end up making any money at all!
So remember to stay targeted!
above article is an excerpt from Corey Rudyl's Internet
is one more excellent resource that I can recommend you is Dr.Ken
Evoy's Affiliate Master Course. You can get the course for FREE
(it will just take few minutes to download) the entire course
as a BOOK so that can you can offline.
download Dr.Ken Evoy's "The Affiliate Master Course",
just right-click on the book cover above with your mouse,
then click on either "Save Link As" in Netscape or "Save
Target As" in Explorer.
you select "save target as" or "save link as"
a download screen will come up asking you where you want to save
the file to on your computer.
the folder you'd like to save the files in and then click on "Save."
When you have finished downloading the file just go to the folder
you downloaded the file to and double click to read and open.
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